Businesses

Punjabi By Flavor Every time my family went looking for good North Indian food, we came back disappointed. Nothing tasted authentic — nothing tasted like home. My mother had spent years mastering the most authentic Punjabi cooking, especially the breakfast dishes that our neighbors and family would rave about. So we decided to stop searching and start serving. Punjabi By Flavor was born out of a real problem — genuinely good Indian food was nowhere to be found around us — and a family that had the answer.

We built the business as a subscription and order-based catering operation, one of the first of its kind for North Indian food in the area. Weekend breakfasts, family dinners, special occasions. Every dish carries the taste, the scent, and the memory of Punjab, delivered to your door.

Beyond the food, I took ownership of the business side. Designed and launched the brand’s website, created all visual and social media content, and drove customer acquisition through short-form content, grassroots community outreach, and targeted digital campaigns. Applied A/B testing and market research to understand what resonated with the community, and used business analytics and business intelligence to track growth and customer behavior. Built and managed the subscription and order operations end-to-end — from onboarding new customers to fulfillment logistics. Grew the business to a loyal base of returning customers who came back not just for the food, but for the experience and the connection to culture.